Google Analytics
If you have given your consent, Google Analytics, a web analysis service provided by Google LLC, is used on this website. Responsible service provider in the EU is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").
scope of processing
Google Analytics uses cookies, which enable an analysis of the use of our websites by you. The information collected by the cookies about your use of this website is usually transmitted to a Google server in the USA and stored there.
[OPTIONAL] We use the User-ID function. User ID allows us to assign a unique, persistent ID to one or more sessions (and the activities within those sessions) and analyze user behavior across devices.
[OPTIONAL] We use Google Signals. With this, additional information about users who have activated personalized ads (interests and demographic data) is recorded in Google Analytics and ads can be delivered to these users in cross-device remarketing campaigns.
We use the 'anonymizeIP' function (so-called IP masking): Due to the activation of IP anonymization on this website, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
The following data, among others, is recorded during your visit to the website:
the pages you have called up, your "click path", achievement of "website goals" (conversions, e.g. newsletter registrations, downloads, purchases)
Your user behavior (e.g. clicks, length of stay, bounce rates)
Your approximate location (region)
Your IP address (in abbreviated form)
technical information about your browser and the end devices you use (e.g. language setting, screen resolution)
Your Internet provider, the referrer URL (from which website/which advertising medium you came to this website)
purposes of processing
On behalf of the operator of this website, Google will use this information to evaluate your (pseudonymous [NOT USING USER ID]) use of the website and to compile reports on website activity. The reports provided by Google Analytics are used to analyze the performance of our website [OPTIONAL] and the success of our marketing campaigns.
recipient
recipient of the data
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
as a processor. We have concluded an order processing contract with Google for this purpose. Google LLC based in California, USA, and possibly US authorities can access the data stored by Google.
Transmission to third countries
A transfer of data to the USA cannot be ruled out.
storage duration
The data sent by us and linked to cookies are automatically deleted after 14 months. Data that has reached the end of its retention period is automatically deleted once a month.
You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google
a. Do not give your consent to the setting of the cookie or
b. Download and install the browser add-on to disable Google Analytics HERE.
You can also prevent the storage of cookies by setting your browser software accordingly. However, if you configure your browser so that all cookies are rejected, functionalities on this and other websites may be restricted.
Legal basis and possibility of revocation
for this data processing is your consent, Art.6 Abs.1 S.1 lit.a DSGVO. You can revoke your consent at any time with effect for the future by calling up the cookie settings [SET LINK TO CONSENT TOOL SETTING OPTIONS HERE] and changing your selection there.
You can find more information about the terms of use of Google Analytics and data protection at Google at https://marketingplatform.google.com/about/analytics/terms/de/ and at https://policies.google.com/?hl=de.